AI Insights · Timothy · July 2025
Top 5 Social Apps Performance in Switzerland Q2 2025
Explore the performance trends of the top 5 social apps in Switzerland during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top social apps on the unified platform in Switzerland exhibited diverse performance trends. Here's a closer look at each app's journey during this period.
TikTok - Videos, Shop & LIVE saw fluctuations in weekly revenue, starting at approximately $970K and closing the quarter around $780K. Weekly downloads witnessed a peak of about 11.4K mid-April, while active users remained robust, hovering around 920K to 1M.
For Grindr - Gay Dating & Chat, revenue showed a gradual increase, ending June with earnings of about $82K. Downloads were relatively stable, with a slight peak at 485 in early June. Active users, on the other hand, showed a decline, starting from 12K and dropping to around 8K by the end of the quarter.
Instagram maintained consistent weekly revenue, closing the quarter just shy of $29K. Downloads reached a high of 12.7K in late April, while active users consistently rose, reaching nearly 1.38M by the quarter's end.
LOVOO - Dating App & Chat App experienced steady revenue growth, ending June at approximately $29K. Downloads peaked at 613 in mid-April, and active users showed a recovery from a low of 1.7K in early May to over 3K by the end of June.
Lastly, Bigo Live - Live Streaming App had a varied revenue trajectory, peaking at $29K in late April. Downloads were highest in the same period, reaching 755, while active users remained relatively stable, closing the quarter at around 11.4K.
These insights highlight the dynamic nature of social app performance in Switzerland, with varying trends across downloads, revenue, and active users. For more detailed insights, visit Sensor Tower.
